“Hospitality sector seeks to cut penalty rates May 01, 2012” ABC news Airlines, Banks, Supermarkets have been actively pursuing innovative
and cost effective ways to reduce their labour costs and reduce their
work force for many years. Apart from your local Sushi Restaurant and
the “sushi train” there has been little recent innovation or franchise technology
introduced to the hospitality industry designed to significantly
reduce costs and create additional interest?
Generally, when you walk into a restaurant you are
handed a laminated menu–a piece of paper that has all the menu items
with the pricing. But, what if the owner wanted something more dynamic
for his patrons? What if a modern using a Tablet PC for the management
of digital content for your menu items. A restaurant patron simply need
scroll forward and backward through various menu items. Additionally,
the user can intersperse dynamic advertisements showcasing items in the
restaurant itself or from other local non-competing businesses.
Android Restaurant Menus & iPad Restaurant
Tablet Menus can offer many potential benefits to Restaurants owners
and their clientele. With this emerging trend more and more business
owners are looking to the introduction of electronic menus and ordering
and electronic cash outs. Virtually all business owners can see this
as an opportunity to value add to their businesses. More importantly
it is being suggested there is a considerable increase in the level of
service and efficiency can be achieved. In the very near future this
trend is expected to spread out further to the smaller coffee shops and
cafes and fast food chains.
Using Tablets for the selection of restaurant food items is becoming
popular with Android and iPads being used as restaurant menus and table
ordering systems. The reality of this increased appeal is very clear
from the information being constantly presented within the internet.
Rolling out this franchise technology is appreciably accepted by the owners of
the restaurant as well their customer. This service enhancement will in
time be potentially available in almost all food outlets; whether used
by young or old alike.
With this rapid acceptance it can be concluded
that in the near future this facility will be widely available to all
the food service industry and this will boost sales and provide a higher
level of customer satisfaction. When it comes to the choice of an
Android or iPad people will no doubt have their own individual
preference. If you own a coffee shop, cafe or restaurant it is a logical
choice to provide either an Android or iPad restaurant menu. Some
larger operators may in fact provide their customers with the choice of
either. There can be little doubt; this modern franchise technology is going to
take over the food service industry and change the way we do business
Franchise Technology Today
Most businesses will probably tend to use iPad’s
as Restaurant Menus. The iPad tablets can be easily added into coffee
shops or the cafes. The touch screen may have to be protected and an
adequate durable housing or holder. A lot of restaurant owners will be
considering this concept and in the near future you will find this sort
of technical conversion occurring ever more frequently. Many owners
that have introduced iPad restaurant menu facilities and have reported
rise in their sales and it has helped in their overall customer
The irony in this new trend is that the creations of iPad and Android
Tablets created thousands of manufacturing jobs in China. Now the iPad
credited with eliminating the need for wait staff in many restaurants
as owners seek new ways to drive down labour costs, make ordering
convenient and their restaurants more fashionable. This is happening
more so than anywhere else in all places China.
Android tables as electronic menus tend to cost
less than their iPad counterparts. For a smaller business the Android
tablets are much more affordable than iPad's. The Android tablets will
cost a whole lot less and still provide various features. But
nevertheless, the bulk of people are fascinated towards the iPad
restaurant menus. With the touch screen facility, the Android tablets
which help customers to order food and drinks and make electronic
payments, have improved the service and increased the restaurant sales.
When the physical appearance of customers is minimised the service
naturally enhances as there is no urgent pressure on service and the
order is processed through internet.
There are already companies manufacturing robust
tablet PC’s with full-day battery lives and a credit-card readers
attached. Designed to be simple to use and capable of being used by
even primary school students the interface is extremely simple and
visually appealing. You simply select what you want to eat and add
items to the shopping style cart; it is simple and similar to buying
goods and services online. These tablets may even display the
nutritional information, ingredients lists and very tempting
photographs. You can make all those annoying special requests without
verbally broadcasting them to the entire table. Even all those extras,
all done without a frowning Waiter or Waitress or sniggering table
Payment options can be made easier too. You could also consider linking your PayPal
account to your table top tablet menu software. Imagine receiving
payment quickly from a trusted source, no need to maintain card readers
or Eftpos machines. Simply have another tablet or PC scanning your
email account for PayPal
confirmation that the funds
have been transferred to your account. Customers would no doubt feel
more confident paying their account by PayPal
rather than submitting their credit card details online for payment and then worrying about security
So simple to use when a customer’s order is
completed the order simply shoots straight into the kitchen, and with
the some of the more advanced systems the Tablet inform you how long it
will take for your items to be prepared. How about a something from
the bar in the meantime? Just make a selection on the tablet and wait
for its arrival. Your kids can even play games on the tablet while
waiting for their food. When you're through with your meal, you pay on
the tablet too, even splitting the bill item by item if you wish and
paying however you want. How about getting the receipt emailed to you.
Tablets can be potentially programmed to chime every 20 minutes
prompting your customers for feedback or a re-order from the bar. You
would also provide your customers with the ability to turn this
feature on or off should they find it annoying?
Your wait staff may never be fully replaced,
perhaps not until the Japanese or Koreans eventually design that robot
capable of delivering your completed meals from the kitchen. Consider
the benefits of this modern concept consider the huge cost-savings and
margin-boosters, not just its benefits for customers sick of waiting
for the bill. You will always need real people to bring the food, to
refill glasses and to clear and reset tables. It's up to the
individual restaurant owners to decide how to use this franchise technology and
to what detail. Coles and Woolworths Supermarkets have been planning
well for the future with self serve check out kiosks in their
Supermarkets. Airlines are now offering speedier check-ins through
their kiosks and the Banks have been providing ATM’s since the mid
1970’s. It would seem only logical and timely that this convenience
and franchise technology flows on to the often struggling hospitality industry.
There are countless marketing opportunities
presented with electronic wait staff. Engaging your customers with an
interactive menu tablet is a great marketing opportunity that should be
fully exploited. Customers can be encouraged to visit their social
media sites and broadcast to the world that they are enjoying an
experience at your restaurant. Facebook is rapidly becoming the
preferred choice search engine as searchers seek out real time
commentary and real customer experience not just plain Google style text
advertisements. There is no doubt Customers will from time to time
complain about the wait time or even the color of the table cloth, but,
it is all valuable feedback all priceless and all free. Let’s face it
if you see or read the same criticism over and over then it is time for
Customers can join your birthday club or other
loyalty programs and even complete a customer survey. You can even run
advertisements promoting new menu items or potentially sell the
advertising space to non competitors like the guy that services your
car. How many times have you been to restaurant a not ordered a
dessert or that extra drink from the bar simply because the wait staff
never bothered to check back on you.
It is all about empowering your guests with the
ability to freely spend their money, manipulate the menu to suit their
needs and above all order in their own good time. I am sure you are
asking questions like how I stop my tablet from being souvenired.
Franchise Technology Fors:
- Paperless - eliminate printing out, no more receipts or written signatures.
- Electronic Receipts emailed to your customers.
- Categorized Menu - see what you want right away.
- Build your own meal and see images in seconds.
- Suggestions - during your order, the menu can suggest wine according to your food preference
- Reports - restaurant management can keep a database and reports handy at all times
- Speedy Orders - orders sent wirelessly to the kitchen in seconds
- Appearance - an iPad menu makes for a better first impression.
Franchise Technology Against:
- Management and staff must control theft
- Expensive - every customer wants an individual iPad as their own menu
- Education - the learning curve is small but you will have to train employees to use a new checkout process
- Maintenance – broken screens, spilled drinks.
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Articles by QSR Media News Abcom